The FairShare Ads Verification Process
Creating a reliable, verified data set of minority and underrepresented-owned sites can be very challenging.
Our process creates a scalable list and ensures accuracy.
Our Approach
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We start with an AI-sourced list of websites that are highly indexed as minority owned
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Each individual site is examined by a member of our team to assess whether the owner’s photo, background, and/or self-description clearly identifies them as a member of an underrepresented group
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If our team is unable to verify ownership from the information on a website, we leverage additional resources such as LinkedIn and public records to assess whether a site qualifies to be included in our list
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Each approved site is checked a second time by a different member of the team to ensure accuracy
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Each quarter, we manually re-assess every site in our data set to ensure ongoing accuracy
FairShare Ads will never qualify a site as PDI without 100% certainty that it fits all of our criteria
When evaluating other minority-owned site lists, we found high rates of inaccuracy, with over 65% of included sites not owned by women or members of underrepresented populations.