About FairShare Ads

Purpose-Driven Advertising

As DEI initiatives are becoming more and more foundational in the advertising space, advertisers are looking for solutions they can be confident will leverage their ad spend at scale.

Purpose-driven advertising is intended to level the playing field for underrepresented groups via ad spend—yet advertisers feel they cannot find an appropriate solution to support diverse ad campaigns.

We decided to create our own solution

Accuracy above all else

After auditing dozens of site lists from major SSPs, we disovered that the existing data on minority-owned sites available to advertisers was highly inaccurate and incomplete due to the reliance on costly certification processes that block equal access and participation.

We never make assumptions about someone's identification. Our goal is to provide a high-quality data set that enables confidence in meaningful and scalable investment, and that directly drives economic advancement to both publishers and domains owned by historically underrepresented groups.

FairShare Ads offers a manually verified inventory of thousands of minority- and women-owned domains that provide high-quality ad environments.