FairShare Ads

Purpose Driven Advertising is intended to level the playing field for underrepresented groups via the vehicle of Ad Spend, yet advertisers feel they cannot find a solution they can be confident will leverage their ad spend to help these groups at scale.

After auditing dozens of other “minority owned site lists” from major SSPs, we found all other lists to be highly inaccurate, with errors such as listing corporate-owned Spanish language news publications as Latino-owned. Instead of relying on inaccurate list, or costly certification processes that block equal access and participation, we decided to create our own solution

We never make assumptions about someone's identification. If the information is not definitive, the site will be marked as a “maybe” and additional steps will be taken to confirm whenever possible. Our goal is to provide a high-quality data set that enables confidence in meaningful and scalable investment, and that directly drives economic advancement to both publishers and domains owned by historically underrepresented groups.